Renowned portrait photographer Annie Leibovitz was hired by Lincoln to shoot for its new Continental’s campaign promotion. Even though it is her first car photography session, her pictures gave a unique perspective on Lincoln’s model car along with the experiences she created.
Leibovitz took inspiration from her road trips when she traveled with her father as a child. After that she began her photographic journey, framing the landscapes of America. Group marketing manager at Lincoln, John Emmert, said in a press release, that we have 10 different shots displaying the story of Continental with a nice background of rural and urban imagery, which is very unconventional in terms of car photography.
The photos were captured around New York City involving a small crew of an actor, artist, musician, film director, along with a dog named seven. None of the crew members were professional models, which is a choice that Lincoln wants to show the originality of the campaign.
Leibovitz is known for snapping unusual poses with using bold colors according to her pics in publications like Rolling Stone and Vanity Fair. She became the first woman to show her photographs in an exhibition at the National Portrait Gallery in Washington, DC.
Lincoln Continental snaps are out in print publications and social medias, that looks so mesmerizing and charming, said affordable SFO limo service.
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